Wholesale Sterling Silver Jewelry

Q.) How Do I Start A Jewelry Store?

A.) It is hard to estimate how much money any store will bring in, so in relative terms you should always start small and work your way up. We were in retail for 8 years, traveling and vending from place to place and what we have learned is, the more stuff you carry, the more sales you make. But try not to start to small, $100 dollars of sterling silver is not going to get you too far. You are actually going to need around $2000 to get a good start and go up from there.

Q.)Just starting to carry jewelry?

A.) There are a few factors you have to consider.
1.) What is your market.
2.) Who will be buying from you.
Lets explore your possibilities. If you are considering getting a mall store, then your market will consist of mainly 16-50 years old. (this is just an assumption) You will want to carry something for everyone, which means a lot of money to start your store, right? WRONG ! All you need to do is carry the basics. Never pick for your yourself, because what you like, many customers may not. Example: You may like big bulky jewelry, that is bold and makes a statement. That may be fine for some people, but in our travels, Most people are not looking for that. They are looking for simple or elegant, not flashy and showy. Keep it simple.

Q.) What should I carry?

A.) It is really difficult when first starting out to get everything you want to carry. We have discovered that the basics that sell well first is always Earrings, Bracelets, Pendants, Necklaces, Charms, and Chains. The reason for this is that, all these items except, bracelets and chains, you do not need to know the persons size in order to sell them. If you are going to sell rings , you need every size from small to large. Don't think that everyone that is going to come into your store is going to be your size. The average size for rings these days is a 7, but that is for a ring finger and most women already have that one covered. So you either need bigger for a middle finger or smaller for a pinkie finger. That is why when you are selling rings you need every size from 5 through 10 if possible. Also don't forget the men. Men's rings are real popular too especially the spin rings and design bands. Men's fingers generally range from a size 9 through size 13.